Reframing our outlook on outward appearances, coinciding with Acne Awareness Month. Proactiv raised awareness about the emotional impact that acne can have by delivering an intimate, thought-provoking panel experience. The day culminated in the unveiling of a public mural on 12th & Berry Street where guests could physically remove hateful comments by literally painting over them.
PROACTIV PAINT POSITIVITY CAMPAIGN
BROOKLYN NEW YORK