PROACTIV

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TEEN VOGUE 

Reframing our outlook on outward appearances, coinciding with Acne Awareness Month. Proactiv raised awareness about the emotional impact that acne can have by delivering an intimate, thought-provoking panel experience. The day culminated in the unveiling of a public mural on 12th & Berry Street where guests could physically remove hateful comments by literally painting over them.

WHAT

PROACTIV PAINT POSITIVITY CAMPAIGN 

WHERE

WYTHE HOTEL 
BROOKLYN NEW YORK

WHEN

JUNE 2019